BCBSNC Media Line: 919-765-3005
BCBSNC Online Newsroom: http://mediacenter.bcbsnc.com
For Immediate Release: Nov. 11, 2014
BCBSNC’s Red White and Blue NC Program Highlights Veterans
Issues and Resources
• Roughly 74 percent of veterans in North Carolina seek care from private sector health care
providers or facilities.
• Program offers free training for North Carolina health care professionals who may care for
• BCBSNC rewards community-based primary care practices for taking the courses, which
also count toward achieving continuing education credits.
CHAPEL HILL, N.C. – Blue Cross and Blue Shield of North Carolina (BCBSNC) recognizes
that service men, women and their families have unique health care needs, and is doing its part
to ensure that veterans receive the tools, resources and treatment to tackle many common issues
they face through its Red White and Blue NC program.
Nearly 74 percent of North Carolina veterans seek treatment at non-Veterans Affairs facilities1,
and medical professionals may not be aware of their patients’ military backgrounds. The
program, which launched in 2014, is an educational effort that takes a two-part approach
through the website RedWhiteandBlueNC.com. The website shares trusted resources and tools
available to veterans and their families, and offers free training to the health care professionals
across North Carolina. BCBSNC training opportunities teach doctors and hospitals how to better
understand a patient’s military history and how to provide or direct appropriate care for veteran
For veterans and their families: RedWhiteandBlueNC.com promoted to BCBSNC
customers offers a comprehensive list of third-party-endorsed toolkits and resources for
health care, living with post-traumatic stress disorder (PTSD) and other life issues like
education, finding employment, parenting, and much more.
For health care professionals: BCBSNC collaborated with North Carolina Focus on
Service Members, Veterans and their Families to develop a course curriculum that helps
doctors and nurses better understand the common issues and health care concerns that
veterans face. The military courses also count toward achieving continuing education
“Many of our service members, veterans and their families experience things we can’t anticipate
or imagine, and they have needs others may not consider. Red White and Blue NC courses offer
a perspective that health care professionals will find helpful to provide high quality care for our
veterans across the state,” said Laurie Champagne, senior strategic advisor for BCBSNC and
former Air Force nurse during the Gulf War. Laurie has participated in the program’s
development since 2013.
Available course topics
Taking a Military History
Traumatic Brain Injury Veterans Affairs 101
Assisting Veterans in Crisis
These trainings are online, require only basic computer skills, and are provided at no cost.
Additional course topics currently in development include Military Family Issues, Issues
Affecting Women and Do’s and Don’ts.
Community-based primary care practices are rewarded for taking the courses through
BCBSNC’s value-based program, the Blue Quality Physicians Program. The program offers
increased payments to practices for meeting a comprehensive set of high quality standards.
BCBSNC courses are available online on RedWhiteandBlueNC.com.
Blue Cross and Blue Shield of North Carolina is a leader in delivering innovative health care
products, services and information to more than 3.84 million members, including
approximately 1 million served on behalf of other Blue Plans. Since 1933, the company has
served its customers by offering health insurance at a competitive price and has served the
people of North Carolina through support of community organizations, programs and events
that promote good health. Blue Cross and Blue Shield of North Carolina was recognized as one
of the World’s Most Ethical Companies by Ethisphere Institute in 2012, 2013 and 2014. Blue
Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue
Shield Association. Visit BCBSNC online at bcbsnc.com. All other marks are the property of their